Yes. Repeated discounts may influence what shoppers consider a normal price, especially when the same product is promoted often across channels where people compare offers. That does not mean every promotion automatically lowers perceived value: timing, duration, the displayed reference price, availability, and competition all matter.
The same product can have different prices because of commissions, shipping, taxes, channel costs, promotions, stock, sellers, regions, commercial terms, or changes made at different times.
Monitoring only the current price is not enough because a brand cannot distinguish a one-off change from a trend or understand who caused it, where it occurs, or whether stock and seller conditions are involved.
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