A Minimum Advertised Price policy only works when it is clear, applicable, communicated to sellers, and connected to a monitoring routine. Define …
Price monitoring for brands and manufacturers: see how your products are being sold across every channel
Octaprice is a competitive intelligence platform that automatically tracks prices, sellers, and sales channels for your products — across marketplaces, brand-owned e-commerces, and retailers, in Brazil and internationally
Intelligence that gives control to your brand
From retailers to marketplaces: know how your brand is being displayed, priced, and perceived across every channel, in every country.
THE PROBLEM
Without a competitive and automated price monitoring solution, your company operates without market visibility
Most brands operate with partial or zero visibility into how their products are being priced by third parties. The data below is extracted from Octaprice’s proprietary database.
71%
MAP violation rate
18,817 out of 26,424 monitored listings were selling below the brand’s minimum advertised price
23%
average price volatility
Share of SKUs that changed price within a 7-day window, requiring continuous automated monitoring
33%
of average price difference
Average price difference detected on identical products sold across different channels by the same manufacturer
Source: Octaprice Intelligence Report 2024. Sample: 26,424 listings across 6 product categories monitored between June and December 2024. Data refers to the Brazilian e-commerce market.
Octaprice provides the market intelligence you need to monitor prices, products, and channels
We operate across any channel, in any country, providing actionable data for brands and manufacturers seeking excellence at every consumer touchpoint, ensuring your brand is displayed, priced, and perceived exactly as you intend.
Minimum Advertised Price (MAP)
Protect your margins and reputation. Automatically identify sellers who violate your MAP policy and take immediate action.
Sellers mapping
Discover who is selling your products online. Monitor authorized resellers and detect unauthorized channels.
Channel monitoring
Complete view of your brand across all channels. Ensure price, stock, and presentation consistency on marketplaces and e-commerce sites.
Cross-Brand Product Matching
Find your products on any channel with precision. Our AI identifies identical SKUs even when descriptions differ.
Similar products
Compare your positioning with similar competing products. Identify pricing opportunities and competitive gaps.
Monitoring that understands your industry
Octaprice’s flexible technology adapts to the specific needs of each industry, providing visibility, standardization, and more accurate decision-making across any channel. Whether in fast-moving sectors where reputation and MAP compliance are critical, or in markets with high price competition and stock availability challenges, Octaprice delivers the tools to safeguard your competitiveness and brand reputation.
Market insights and pricing intelligence
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