Yes. Repeated discounts may influence what shoppers consider a normal price, especially when the same product is promoted often across channels where people compare offers. That does not mean every promotion automatically lowers perceived value: timing, duration, the displayed reference price, availability, and competition all matter.
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In an analysis of 26,424 listings monitored in 2024, Octaprice reported a 71% MAP violation rate, 23% average price volatility, and a 33% average price difference across channels. The figures describe the analyzed sample and should not be extrapolated to the entire market.
The same product can have different prices because of commissions, shipping, taxes, channel costs, promotions, stock, sellers, regions, commercial terms, or changes made at different times.
Monitoring only the current price is not enough because a brand cannot distinguish a one-off change from a trend or understand who caused it, where it occurs, or whether stock and seller conditions are involved.
Compare the seller with the authorized-partner list, validate that the listing matches the brand product, record URL, SKU, price, stock, timestamp, and evidence, classify risk, and track resolution.
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